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世界杰出华人设计师罗伟基正式加入。
Anthony Lo - Outstanding Chinese Designer of the World - officially joins BAIC Group.
享誉全球的顶级汽车设计师罗伟基先生于2024年10月正式加入北汽设计团队，出任全球设计VP、首席设计官。
Mr. Anthony Lo, renowned as a top-class automotive designer in the world, officially joined BAIC Design and took the position of Chief Design Officer and Vice President of Global Design, BAIC Group in October 2024.
他的国际设计生涯始于莲花汽车，在该公司，他设计了极具特色的 Carlton，并参与了其他一些著名汽车的设计，如五十铃 4200R 概念车。
His international design career began with Lotus Cars where he designed the distinctive Carlton and worked on other notable vehicles, such as the Isuzu 4200R concept.
五十铃 4200R 概念车
Isuzu 4200R concept
1990 年，罗伟基加入德国奥迪致力于高级设计项目。他参与了奥迪 AVUS Quattro 概念车的设计，该车完美地捕捉了奥迪品牌的愿景，并影响了那个时代许多汽车的设计。
In 1990, Lo worked on advanced design projects at Audi in Germany. He was involved in the Audi AVUS Quattro concept, which captured perfectly the vision of Audi brand and influenced the design of many cars in that era.
奥迪 AVUS Quattro 概念车
图片来源：奥迪媒体中心
Audi AVUS Quattro concept
Image source: Audi Media Center
而后，他获聘梅赛德斯-奔驰，加入该公司在日本新设立的高级设计工作室，投身迈巴赫概念车 F 200 Imagination 的设计，凭借内部概念车对 W221 S 级轿车的设计产生了重大影响。
Later on, he was recruited by Mercedes-Benz to join its new advanced design studio in Japan where he contributed to the F 200 Imagination, Maybach Concept and heavily influenced the design of W221 S-Class with an internal concept.
迈巴赫概念车
Maybach Concept
此后，罗伟基担任通用汽车欧洲高级设计总监。在此期间，他全面负责萨博、欧宝和沃克斯豪尔项目，尤其是领导了萨博 Aero-X 概念车的开发工作。在负责萨博期间，罗伟基曾在瑞典工作，担任萨博设计总监。
Thereafter, Lo was the director of advanced design for General Motors Europe. He oversaw Saab, Opel and Vauxhall projects while at the helm, and most notably led development of the Saab Aero-X concept car. With Saab, Lo worked in Sweden as director of design at Saab.
萨博 9X 概念车
Saab 9X concept
萨博 Aero-X 概念车
Saab Aero X concept
2010-2021年，作为雷诺外观设计副总裁，罗伟基带领他的设计团队为全新的、杰出的雷诺和达契亚产品线开发了独特的设计语言。此外，他在雷诺“生命周期”设计战略的制定过程中也发挥了重要作用，将雷诺品牌带到了设计领导力的最前沿。
As Renault’s vice president of exterior design from 2010-2021, Lo led his design team to invent specific design languages for an all new and distinguished Renault and Dacia product line-up. Moreover, he was instrumental in the development of Renault’s “Cycle of Life” design strategy to bring Renault brand to the forefront of design leadership.
雷诺 Alpine A110-50 概念车
Renault Alpine A110-50 concept
雷诺 Captur
Renault Captur
雷诺 EZ-GO 概念车
Renault EZ-GO concept
此后，罗伟基获任福特全球首席设计官，负责通过一系列独特、可靠、忠实于福特和林肯品牌价值观的产品和服务，打造一致的品牌体验。
Next, Anthony was appointed as Ford global chief design officer. He was responsible for creating consistent brand experiences with a line-up of products and services that are unique, authentic and true to Ford’s and Lincoln’s brand values.
2024年10月，罗伟基加入
In October 2024, Anthony Lo joined BAIC Group
“在全球各汽车集团走过长期而富有成效的历程之后，我非常高兴地做出决定，加入。”
“After a long and fruitful journey at various global automotive groups, it is with great pleasure that I have decided to join BAIC Group.”
罗伟基补充道：“我希望将自己的创意才能和经验与的技术领导力和创新精神相结合，涉足全新的汽车设计领域，打造出当前难以想象的产品和服务。我期待着将设计团队提升为内部的驱动力量，并与其他领导者一起，共同迈向美好、有意义和可持续的未来。”
Lo added, “my goal is to merge my creative talents and experiences with technology leadership and innovation spirit at BAIC Group to cross a new frontier in car design, creating products and services that are unimaginable today. I look forward to elevating Design as a driving force within BAIC Group and together with other leaders, we will drive towards a beautiful, meaningful and sustainable future.”
作为世界顶尖的汽车设计师之一，罗伟基在中国乃至国际汽车设计界都有着不可否认的影响力和声誉。
As one of the world's top automotive designers, Anthony Lo has an undeniable influence and reputation throughout China and international automotive design world.
北汽研发中心
BAIC R&D Center
我们热烈欢迎罗伟基加入北汽设计团队。他的加入无疑将促进北汽在品牌设计和战略创新方面的全面革新。基于其全方位的设计才能、前瞻性的思维、丰富的经验和成熟的设计能力，我们期待双方合作的巨大潜力。
We warmly welcome Anthony Lo to join BAIC Design. His appointment will undoubtedly promote comprehensive innovation in brand design and strategic innovation for BAIC. Great potentiality for cooperation could be expected due to his all-round design talent, forward-looking thinking, rich experience and mature design ability.
罗伟基将携手北汽优秀的设计师，以竞争力全面提升的设计助力北汽的全球化;通过强有力的合作，北汽品质有望进一步提升，并驱动品牌跃升向上。
Anthony Lo will work together with excellent designers, striving for BAIC’s globalization with comprehensively enhanced competitive design and more excellent BAIC quality could be expected by powerful joint cooperation to drive the brand up to higher level.
